How it works

A production pipeline,
not a retainer.

Send us what you publish. Receive polished video within 24 hours. Same shape every week, every month, every quarter. Here's what it looks like under the hood.

Week one

Onboarding.

One week from intake call to first video. You approve the brand kit before we touch production.

01 ·

Intake call

30 minutes. We learn what you publish, who your clients are, and what your brand sounds like. You send us three writing samples and a logo.

02 ·

Brand kit build

We build your visual identity for video: typography pair, color accents, motion signature, intro/outro template. One round of revisions, then locked.

03 ·

First production

Your inaugural video produced from a recent piece. The first delivery of the engagement — sets the template for every weekly drop that follows.

Every drop

Note in.
Video out.

24 hours from your note to a published-ready video. Longer cadences (bi-weekly, monthly, quarterly) follow the same shape.

01 ·

Commentary in

You send your latest note. Full text, a draft, or bullet points — whatever stage you're at. If you use the full-service option, we produce the commentary too.

02 ·

Script approved

We script the video in your voice and send it back for sign-off. Same-day turnaround on revisions; most drops approve unchanged.

03 ·

Video delivered

Within 24 hours of your note, you receive a master MP4 plus social cuts, captions, and a branded thumbnail — ready for LinkedIn, your site, and your next send.

Delivery

One shoot,
five formats.

Every video ships with the recomposed cuts you need for different distribution channels — no back-and-forth on aspect ratios.

Master MP4
1920 × 1080 · 60–90 seconds · stereo audio
Website embed, YouTube upload, email hero
Vertical cut
1080 × 1920 · auto-cropped + recomposed
LinkedIn Stories, Instagram Reels, TikTok
Square cut
1080 × 1080 · title-safe recomposition
LinkedIn feed, Twitter/X, most email clients
Email thumbnail
Branded still with play-button overlay
Newsletter hero image linking to hosted video
Captions
SRT file + burned-in option
Accessibility, sound-off viewing, compliance archiving
Controls

Nothing ships without
your approval.

The fear with any external production partner is drift — something going out in your name that you didn't see. Our workflow has two explicit sign-off gates.

Script approval

No video goes to production without written script approval. Revisions are handled same-day once you flag them.

Final-cut approval

Final video shared for review before it's marked delivered. If something is off — a ticker, a name, a tone — we re-cut the same day.

Brand lock

Your brand kit is locked after onboarding. Typography, color, and motion patterns remain consistent week to week so the series feels like a publication, not one-off content.

Archive-ready bundle

Every video ships with its script, source material, and final cut bundled so firms with record-keeping obligations (SEC, FINRA, MiFID II) can archive the full set in their own system.

FAQ

Process questions.

How fast can we start? +

Intake call, brand kit, and pilot video typically run in the first week. Recurring weekly production starts the following week. Rush onboarding is possible when a deadline requires it.

What if a week is quiet and we have nothing to cover? +

No problem. Most weeks are a mix of breaking news and evergreen topics — market primers, seasonal themes, recurring client questions in video form. We work with you upfront to identify evergreens that fit your audience so no week has to be a scramble.

Can we pause the engagement? +

Yes. Monthly billing, month-to-month commitment after the initial onboarding. Pause for travel, market closures, or firm reorganization with one week's notice.

Can we use our own voice on the video? +

Voiceover is included by default, matched to your brand's tone (measured, conversational, authoritative). If you want your own voice on the series — your CIO, founder, or PM — we build the video around your recorded audio instead.

Do we own the final video? +

Yes, in full. Commercial, social, and educational use. We retain working files for future revisions but never reuse your footage elsewhere.

See it in week one.

Intake call this week, brand kit and first production next. The full onboarding runs in your first seven days.

Contact us